SURN Principal Academy Delivers Powerful Messages: Communicate, Value Relationships, and Create Your Tribe

By Jamon H. Flowers, M.Ed., SURN

By now the wave of school openings has ended and the school year is well underway. The challenges that accompany the start of the new year are now giving way to the day-to-day work of meeting the high standards we have set for ourselves, our faculties, and our students. Meeting deadlines, managing conflicting obligations, providing direction for teachers, and supporting students can be overwhelming and make it easy to lose sight of our optimism. To help mitigate this, I’d like to remind you of some things you already know but may forget in the daily shuffle.

School leaders model and discuss the importance of communicating SURN Principal Academy expectations to their teachers at the September workshop.

School leaders model and discuss the importance of communicating SURN Principal Academy expectations to their teachers at the September workshop.

Communicate, Communicate, and Communicate! 

Remember to communicate! Effective communication leads to an effective organization. Communication with all stakeholders is a crucial ingredient in the recipe for a productive school year. As a principal, I tried to balance written communication with the powerful communication of my presence. It is no longer enough to just mail documents home. We must also embrace systems such as ConnectEd and School Messenger to stay connected with all members of our community. We also need to remember to post information and publicize school events and accomplishments on the school website and on social media platforms such as Instagram, Facebook, and Twitter. Technology has increased the number of outlets for us to communicate and has made information more accessible to our stakeholders. As a result, we may sometimes worry that we run the risk of over communicating, but this is a preferable position to be in than not having communicated enough. Remember, effective communication builds trust. It puts people at ease (especially newcomers!) and keeps people from having to guess about our expectations.

Being present is a powerful form of communication and a characteristic of effective leadership. It is easy to get trapped in your office, but it’s essential to satisfy the high demand for your presence from both internal and external stakeholders. First and foremost we communicate the value of education by being present for our students. This includes being in the hallways, cafeteria, and extra-curricular activities. Every organization, department, grade level, central office person, and family that is associated with your school wants a piece of your time, and it is important to provide each of them with an opportunity for a face to face meeting. Try to schedule these meetings during your least busy time.

Familiar faces in new places as SURN leaders connect, re-connect, and discover the value of relationships at the SURN Principal Academy.

Familiar faces in new places as SURN leaders connect, re-connect, and discover the value of relationships at the SURN Principal Academy.

Relationship over Achievement

 Student achievement is a source of strength, both for the division and the individual schools. Achievement creates energy which, in turn, fuels further improvement, but too much focus on achievement can actually damage student performance.  For example, as the principal of an unaccredited school, I relentlessly focused on tasks and goals. In the beginning, I commanded and coerced, and as a result, my faculty became more concerned with meeting my expectations than with meeting the needs of students. I should have heeded the caution of Spreier, Fontaine, and Malloy (2018): “Too intense a focus on achievement can demolish trust and undermine morale, measurably reducing workplace productivity” (p. 45). In other words, I should have remembered to coach and collaborate, to take time to learn my faculty, staff, and students. Relationships take time and are made one open-house, one faculty meeting, one classroom visit, and one hello at a time. With relationships and trust fully established, we can get down to the business of improving student learning for every child in our building.

Mentor leaders encourage collaboration, pride, and networking as they develop their tribe.

Creating your TRIBE!

The principalship is a high-demanding, complex, and lonely job. Therefore, experiencing a supportive community of fellow principals is necessary. Principals rarely have opportunities to collaborate with their peers to share ideas, reflect on leading and learning, and discover how to improve their performances. At the beginning of my administrative career, I worked in isolation, but I quickly learned the power of having a community of leaders as a muse. In my latter years of being administrator, I was introduced to SURN. Being new to VA, the network in the Principal Academy helped develop my VA educational leader profile. To this day, I remain in contact with members of my cohort as well as my mentor. I encourage each of you to take advantage of your cohort members and our time together during the Principal Academy. By surrounding yourself with positive people who are in the similar roles, they are going to push you towards greatness.

Jennifer Abrams Helps Us Use Our Best Voice

By SURN Staff

SURN leaders often share the need to continue developing human resources skills and competencies as they strive to cultivate collaborative cultures. This means communicating well, crossing generational divides, and leveraging conflict. We are pleased that Jennifer Abrams, international communications and educational consultant, will join us at the 22nd annual Leadership Conference this year.

Jennifer Abrams is a communications and education consultant and author.

Jennifer Abrams is a communications and education consultant and author.

Jennifer brings a dynamic keynote based on her popular workshop, Swimming in the Deep End – What Does It Take, to open the day Tuesday, June 19. “No matter what role we play in a school or district, we all want to make a difference. However, things move fast in education these days, and often in our communications we are left confused, overwhelmed and not as successful as we could be. We need to build up a skill set of effective decision making capabilities, ‘resistance management’ communication strategies and for the sake of our health, our ‘stress tolerance (Abrams, 2018).’” Additionally, Jennifer will lead a concurrent session later that morning.

Jennifer’s books are best-sellers. In Having Hard Conversations, Jennifer leads us through replicable processes as we navigate work-related difficult situations as leaders. The sequel, Hard Conversations Unpacked: The Whos, the Whens, and the What-Ifs, takes readers on a deeper dive into the nuanced world of communication. The Multigenerational Workplace: Communicate, Collaborate, and Create Community provides readers with tools for navigating beyond their personal “generational filters” as they lead.

We hope you’ll join us as we learn from Jennifer Abrams and our other esteemed presenters at this year’s conference. You will leave with tools, resources, and experiences designed to enhance your leadership performance.

A little more about Jennifer: Jennifer considers herself a “voice coach,” helping others learn how to best use their voices – be it collaborating on a team, presenting in front of an audience, coaching a colleague, supervising an employee and in her new role as an advisor for Reach Capital, an early stage educational technology fund. Jennifer holds a Master’s degree in Education from Stanford University and a Bachelor’s degree in English from Tufts University. She lives in Palo Alto, California (www.jenniferabrams.com/about/).